B2B commercial channel development
Develop the B2B commercial channels best suited to the product and the characteristics of the target market
A market can offer several routes to customers. NextNRG assesses which B2B commercial channels — direct sales, distribution, technical partnerships or other forms of cooperation — offer the strongest potential for the product and target market and are worth developing with a defined objective.
Which commercial routes may make sense
Direct sales to selected customers, distributor relationships, technical partnerships or other commercial routes depending on the product, the buying process and the characteristics of the target market.
Identify the right channels before building the structure
The objective is not to build a commercial network on paper. It is to determine which routes can give the product credible access to the right customers in that specific market.
A focused assessment of commercial channels
Potential customers, distributors or partners are selected according to their relevance, approached around a concrete commercial hypothesis and qualified through real responses from the market.
Select. Test. Develop.
The result should clarify which commercial channels deserve further development, what needs to be adjusted and whether the market supports a more structured presence.
Which B2B channels could work for your product?
If there is a specific market where the right commercial routes need to be assessed and developed, describe the objective in a few lines.